Sony Pictures Paddington in Peru Poster Springing to Life

This Sony Pictures cgi video begins with a vibrant Paddington in Peru poster taking over Milan's Bosco Verticale. This moment cleverly highlights the creative potential of experiential advertising as water erupts from the billboard display, cascading down the building's lush, plant-covered facade and transforming it into an immersive waterfall scene. The animated Paddington Bear then appears on a raft, actively paddling through the flowing rapids that seem to burst into reality from the poster itself, turning the vertical forest into an unexpected Peruvian landscape to announce the film’s February 20th Italian release. As a perfect blend of creative storytelling and resonant product integration, the computer generated imagery enhancement is designed for promotional awareness ahead of the movie premiere.