Sony Pictures Paddington in Peru Poster Springing to Life
Paddington in Peru CGI Poster
This CGI video for Sony Pictures' Paddington in Peru begins with a vibrant poster taking over Milan's Bosco Verticale. Water then erupts from the billboard display, cascading down the building's plant-covered facade and transforming it into an immersive waterfall scene.
An animated Paddington Bear appears on a raft, paddling through rapids that seem to burst from the poster. This turns the vertical forest into an unexpected Peruvian landscape to announce the film’s 20 February Italian release.
The computer-generated imagery enhancement is designed for promotional awareness ahead of the movie premiere, blending creative storytelling with product integration.
C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:ThinkingHat
Disney Massive Stone Ape Head in Cinema Facade
Busterwood
English Home Giant Flowers Sprout from Buildings
Fortnite Characters Float Above Hollywood Sign
Orange Portal Opens from Pavement
The Sun Project
Pathe Films Rolling Poster on Morris Column
Busterwood
Amazon Music Flowers Bloom on Bare Trees
The SpongeBob Movie SpongeBob Face Fills Screen
Netflix Rotating TUDUM 3D Signage
Golden Geese Studios
Madison Square Garden Butterfly Perches on Arena
Gladiator II Sketches Digital Stone Facade
Final Fantasy VII Red XIII Leaps Out
BASTILLE Bicycle Comes Out from Street Ad
Vokode