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Space NK Beauty Advent Calendar in Trafalgar Square

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Space NK

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: UK

City: London

Effects / Animations: Large Objects, Floating & Flying Objects, Reveal & Unboxing

Surroundings: Trafalgar Square, City

Date posted: September 13, 2024

Source: Instagram

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Imagine Trafalgar Square turning into a beauty lover’s countdown calendar. That’s the captivating premise of this SpaceNK FOOH campaign featuring an oversized, interactive beauty advent calendar. The video unfolds as curious pedestrians gather around the towering installation, snapping photos and engaging with floating beauty products that appear to leap from the calendar’s colorful windows, all strategically positioned in one of London’s busiest tourist spots. Using innovative computer generated graphics, this SpaceNK FOOH campaign transforms a traditional beauty promotion into an engaging product showcase that invites real-world interaction and organic content creation.

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