Space NK Beauty Advent Calendar in Trafalgar Square

This Space NK FOOH (fake out-of-home) campaign features an oversized, interactive beauty advent calendar in Trafalgar Square, London. The video shows pedestrians gathering around the towering installation, taking photos and interacting with floating beauty products.

The products appear to leap from the calendar’s colourful windows, strategically positioned in one of London’s busiest tourist spots. This campaign uses computer-generated graphics to transform a traditional beauty promotion into an engaging product showcase, designed to invite real-world interaction and organic content creation.