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Target Soap Bubbles Spill from Billboard

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Target

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Country: USA

City: Unknown

Effects / Animations: Billboard & Digital Screen, Avalanche, Rigid-Body

Surrounding: Shopping Venue

Date posted: February 15, 2025

Source: Instagram

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Imagine Mount Rushmore getting a refresh with body wash. That’s the captivating premise of this Target faux ooh ad featuring a visually rich transformation of its house brands. The video unfolds as a giant digital billboard on a Target storefront comes to life, first displaying the message "we made up&up for you" floating among radiant soap bubbles, before shifting to vibrant fruit scenes like a sliced orange exploding with juice and artistic cucumber-watermelon arrangements. Using dynamic CGI effects, this Target faux ooh ad transforms an everyday store façade into an engaging product showcase for up&up and Good & Gather, seamlessly blending essentials and food into a lively retail moment.

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