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The Pearl Source Holiday Installation in Storefront

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: The Pearl Source

Who we think created this: HAUT CGI Video Production

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Metadata

Brand Industry: Fashion & Apparel

Country: USA

City: New York City

Effect / Animation: Reveal & Unboxing

Surrounding: City

Date posted: December 7, 2024

Source: Instagram

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Imagine a city block wrapped like a grand holiday gift. That’s the captivating premise of this The Pearl Source faux ooh ad featuring a pearl-inspired seasonal transformation. The video unfolds as a magnificent holiday storefront turns The Pearl Source's New York City building into a festive navy and red gift box, with cascading strands of pearls, golden ornaments, and wrapped presents enveloping the structure. A central red disc dotted with pearls doubles as both a jewelry display and festive décor, while the entrance transforms into oversized gift box doors opening to reveal an elegant white jewelry box nestled in tissue paper, unveiling a luminous pearl ring. Using computer generated imagery, this The Pearl Source faux ooh ad transforms a city storefront into an innovative product showcase.

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