THE SAEM Giant Cosmetics Bowling in Intersection

In this The Saem cgi video, the bustling crosswalk of central Seoul is reimagined as a dynamic showcase of the brand’s cosmetic line, where oversized foundation tubes and compact powders appear as unexpected fixtures in the urban flow. The scene unfolds as pedestrians maneuver around these enormous makeup items, cleverly designed to look naturally integrated into the environment, turning a busy intersection into an interactive canvas for promoting a pop-up store event. With an innovative use of computer generated graphics, this The Saem cosmetics campaign transforms ordinary public spaces into a distinctive spectacle, highlighting The Saem’s ability to blend street-level marketing with immersive brand experiences.