THE SAEM Giant Cosmetics Bowling in Intersection
The Saem: Giant Cosmetics Bowling in Seoul
This CGI video for The Saem reimagines a bustling crosswalk in central Seoul, transforming it into a dynamic showcase for the brand’s cosmetic line. Oversized foundation tubes and compact powders appear as unexpected fixtures within the urban environment.
Pedestrians are depicted navigating around these enormous makeup items, which are cleverly integrated to appear natural within the scene. This innovative use of computer-generated graphics turns a busy intersection into an interactive canvas, promoting a pop-up store event and blending street-level marketing with an immersive brand experience.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Moiberlab
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