U&Alibi Burning Papers from Billboard
Burning Wills Tumble from London Building
This U&Alibi CGI campaign promotes their new series "I, Jack Wright" by transforming London's historic facades into a visual representation of inheritance disputes. The video depicts burning wills and testament pages cascading from an elegant building's exterior.
The legal documents drift onto the pavement, visually reinforcing the show’s tagline, “Where there’s a will, there’s a war.” This engaging VFX display aims to draw curious onlookers into the drama's world of family conflict, betrayal, and contested legacies.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brands:
Artist:The Berry
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