U&Alibi Burning Papers from Billboard

Imagine London’s historic facades becoming battlegrounds over inheritance disputes. That’s the resonant premise of this U&Alibi CGI campaign featuring cascading legal documents promoting their new series "I, Jack Wright." The video unfolds as burning wills and testament pages tumble from an elegant building’s exterior, drifting onto the pavement to visually reinforce the show’s tagline, “Where there’s a will, there’s a war,” and drawing curious onlookers into the world of family drama, betrayal, and contested legacies. Using engaging VFX, this U&Alibi CGI campaign transforms a picturesque city street into a dynamic product showcase for the drama’s high-stakes narrative.