Urban Outfitters Glowing Smiskis Take Over Storefront
Impressive
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Imagine a group of tiny glowing figures turning a retail facade into their nighttime jungle gym. That’s the surprising premise of this Urban Outfitters FOOH campaign featuring life-sized blue Smiski toys in motion. The video unfolds as glowing figurines scale the Urban Outfitters storefront: one ascends the vintage stone exterior, another casually dangles its legs from a high ledge, and a third performs an acrobatic hang from a neon beam, their soft blue luminance enhancing the contrast between playful character and architectural detail. Using engaging computer generated graphics, this Urban Outfitters FOOH campaign transforms an ordinary city storefront into an insightful product showcase.
