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Valeo Holographic Cars Light Up Las Vegas

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Impressive

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Credits

Brand: Valeo

Who we think created this: Vokode

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Metadata

Brand Industry: Automotive

Country: USA

City: Las Vegas

Effect / Animation: Projection & Hologram

Surroundings: Las Vegas Strip, City

Date posted: January 9, 2024

Source: Instagram

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This Valeo Group vfx advertising begins with glowing green wireframe cars materializing out of darkness, cruising steadily past the illuminated Welcome to Las Vegas sign. This moment cleverly highlights Valeo's forward-thinking automotive technology as these holographic vehicles—visible only through digital post-production—glide through landmarks like the New York-New York Hotel’s Statue of Liberty and culminate at the brightly lit West Hall Convention Center during CES 2024, where Valeo’s branding stands tall. As a perfect blend of distinctive storytelling and innovative product integration, the computer generated imagery enhancement is designed for showcasing Valeo’s vision for advanced mobility experiences.

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