Weleda Billboard Reveals Giant Bottle in 3D Garden

Weleda Billboard Blooms into 3D Garden

This CGI advertising video features a static billboard in Madrid that transforms into a vibrant 3D garden. A bottle of Weleda Skin Food erupts from the billboard's surface, breaking through the flat display. Marigolds, daisies, and violets bloom in full colour, with pollen particles drifting gently in the breeze, all set against Madrid’s clear blue sky.

The campaign promotes Weleda’s “The secret for glowy skin” and highlights the brand's focus on natural ingredients and skin revitalisation through a captivating use of CGI.

A
FOOH Impact ScoreImpressive
SA-TierBCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:Spain
City:Madrid
Date posted:June 26, 2024
Source:Instagram