Wizz Air Giant Boarding Pass Flies Over Tower Bridge
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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Imagine Tower Bridge becoming a launchpad for global travel. That’s the captivating premise of this Wizz Air faux ooh ad featuring a giant boarding pass unveiling the airline’s first XLR route. The video unfolds as a massive, purple-themed ticket digitally floats between the towers of London’s iconic bridge, promoting the new London-Jeddah connection while pedestrians along the Thames stop to snap photos of the striking digital installation. Using computer generated imagery, this Wizz Air faux ooh ad transforms the London skyline into a dynamic product showcase.
