Bitburger Beer Foam Overflow in Allianz Arena Munich

In this Bitburger CGI campaign, a car drives near the Allianz Arena in Munich just as something truly captivating unfolds to mark the official kick-off of UEFA EURO 2024. The entire stadium's facade suddenly shifts, taking on a rich pale ale hue, and as the transformation completes, a massive foam beer head rises above the arena, creating the illusion of a giant beer about to spill over. With an engaging use of CGI effects, this Bitburger campaign transforms the iconic stadium into a fresh, relatable spectacle, highlighting Bitburger’s role as the official host beer in all tournament venues.