Bitburger Beer Foam Overflow in Allianz Arena Munich

Bitburger Beer Foam Overflow at Allianz Arena

This Bitburger CGI campaign marks the official kick-off of UEFA EURO 2024. A car drives near the Allianz Arena in Munich as the stadium's facade shifts to a pale ale hue.

As the transformation completes, a massive foam beer head rises above the arena, creating the illusion of a giant beer about to spill over. This CGI effect transforms the iconic stadium into a fresh, relatable spectacle.

The campaign highlights Bitburger’s role as the official host beer in all tournament venues.

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Metadata

Work Type: FOOH
Country:Germany
City:Munich
Date posted:June 14, 2024
Source:Instagram