CGI Video Bitburger Beer Foam Overflow in Allianz Arena Munich

Bitburger Beer Foam Overflow in Allianz Arena Munich

Beer Bubble Overflow in fake-out-of-home ad of Bitburger

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FOOH Impact Score:

Solid

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Credits

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: Germany

Effects / Animations: Large Objects, Fluid & Splash, Building Transformation

Surroundings: Allianz Arena, Highways

Date posted: June 14, 2024

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In this Bitburger CGI campaign, a car drives near the Allianz Arena in Munich just as something truly captivating unfolds to mark the official kick-off of UEFA EURO 2024. The entire stadium's facade suddenly shifts, taking on a rich pale ale hue, and as the transformation completes, a massive foam beer head rises above the arena, creating the illusion of a giant beer about to spill over. With an engaging use of CGI effects, this Bitburger campaign transforms the iconic stadium into a fresh, relatable spectacle, highlighting Bitburger’s role as the official host beer in all tournament venues.