YSL Beauty Black Opium Factory in Paris Building

YSL Black Opium: Parisian Factory CGI Ad

This Yves Saint Laurent fake out of home ad features its iconic Black Opium fragrance. The video imagines the Eiffel Tower turning into a perfume lab at midnight, with a Parisian building morphing into a glitter-studded portal.

The ad invites nightlife crowds into a sensory journey crafted with luminous pink corridors and immersive storytelling. It reimagines marshmallow and coffee ingredients transforming into the signature scent, using captivating computer generated graphics to transform urban architecture into an innovative product showcase.

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Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:January 14, 2025
Source:Instagram