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YSL Beauty Black Opium Factory in Paris Building

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FOOH Impact Score

Solid

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Credits

Brand: YSL Beauty

Who we think created this: Bureau Tonalli

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effect / Animation: Billboard & Digital Screen

Surrounding: City

Date posted: January 14, 2025

Source: Instagram

FOOH.com is the biggest fake out of home ad library. If you are the creator of this Yves Saint Laurent ad or would like to add your work Submit your work!

Imagine the Eiffel Tower turning into a perfume lab at midnight. That’s the dynamic premise of this Yves Saint Laurent fake out of home ad featuring its iconic Black Opium fragrance. The video unfolds as a Parisian building morphs into a glitter-studded portal, inviting nightlife crowds into a sensory journey crafted with luminous pink corridors and immersive storytelling that reimagines marshmallow and coffee ingredients transforming into the signature scent. Using captivating computer generated graphics, this YSL fake out of home ad transforms urban architecture into an innovative product showcase.

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