YSL Window Glass Turns Pink
Mercer Street Storefront Becomes Candy Club
This CGI advertisement features a realistic transformation of a classic Mercer Street storefront. The elegant cream façade gradually fades into vibrant pink hues, highlighting the YSL Beauty Candy Club pop-up.
Bold pink window displays, featuring a central white heart and branded text, appear across the building. This transforms an everyday city setting into a branded destination, designed to drive in-person engagement and social media buzz during the campaign.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
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