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Zalando Diane von Furstenberg Billboards Reveal

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FOOH Impact Score

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Credits

Brands: Zalando, DVF

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Retail & Consumer Goods

Country: Germany

City: Berlin

Effect / Animation: Reveal & Unboxing

Surroundings: Oberbaum Bridge, City

Date posted: April 14, 2025

Source: Instagram

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This Zalando FOOH ad begins with colorful metro trains gliding beneath an urban bridge, their movement pulling away large panels of fabric patterned with Diane von Furstenberg’s signature animal prints. This moment cleverly highlights the power of fashion to transform everyday surroundings, as the trains’ motion reveals a vibrant billboard announcing the DVF x Zalando collaboration to unsuspecting commuters. As a perfect blend of distinctive storytelling and authentic product integration, the CGI effects enhancement is designed for boosting brand awareness while turning transit landscapes into immersive brand experiences.

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