London Essence Soda Billboard Come Alive
London Essence Soda Billboard Comes Alive
This mixed reality ad for London Essence Pink Grapefruit Soda features a massive billboard in London. A giant hand emerges from the billboard, grabs a bottle of the soda, and brings it into the real world.
Concurrently, a black taxi carrying a towering goblet filled with a transparent liquid stops nearby. The hand pours the soda into the goblet, mixing with the clear liquid and transforming it into a vibrant pink drink before the car drives off. This CGI ad transforms a billboard into an effective product showcase.
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FOOH Impact ScoreImpressive
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Credits
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