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London Essence Soda Billboard Come Alive

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Impressive

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Credits

Brand: London Essence

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Food, Beverage & Tobacco

Country: England

City: London

Effects / Animations: Billboard & Digital Screen, Large Objects, Fluid & Splash, Human Interaction, Optical Illusion & Perspective Tricks

Surroundings: Shops, Streets, Cars

Date posted: November 22, 2023

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Imagine a massive billboard in the heart of London coming to life before the eyes of pedestrians. That’s the Captivating premise of this London Essence mixed reality ad featuring the Pink Grapefruit Soda. The video unfolds as a giant hand emerges from the billboard, grabbing the bottle and seamlessly bringing it into the real world. At the same time, a black taxi carrying a towering goblet filled with a transparent liquid stops nearby. The hand pours the soda into the goblet, mixing with the clear liquid and transforming it into a vibrant pink drink before the car cruises away. Using Innovative CGI effects, this London Essence mixed reality ad transforms a billboard into an Effective product showcase.

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