Afterpay Fashion Facade Reveal At David Jones Sydney
Cherry Blossom Grove Blooms at David Jones
This Afterpay mixed reality advertisement features the David Jones store facade in Sydney digitally dissolving into a blooming cherry blossom grove. Models dressed in vibrant outfits appear to walk through a surreal pink landscape filled with fluttering petals.
The architecture of the building seamlessly integrates with a dynamic fashion runway that stretches towards Sydney Tower. This VFX enhancement showcases Afterpay’s commitment to immersive, fashion-centric campaigns, highlighting the accessibility and style-forward focus of the brand.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Amplify
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