Afterpay Fashion Facade Reveal At David Jones Sydney
Impressive
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This Afterpay mixed reality ad begins with the David Jones store facade in Sydney digitally dissolving into a blooming cherry blossom grove. This moment cleverly highlights the accessibility and style-forward focus of Afterpay as models dressed in vibrant outfits appear to walk through a surreal pink landscape filled with fluttering petals, seamlessly integrating the architecture of the building with a dynamic fashion runway that stretches toward Sydney Tower. As a perfect blend of engaging storytelling and creative product integration, the VFX enhancement is designed for showcasing Afterpay’s commitment to immersive, fashion-centric campaigns.
