Swarovski Crystal Flower Jewelry Showcased by Zlu
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FOOH Impact Score
Outstanding
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In this Swarovski CGI campaign, a virtual influencer named Zlu materializes before the Arc de Triomphe, revealing glowing crystal flora that bloom against the historic monument. The ad dramatically reimagines one of Paris's most iconic sites with a display of luminous jewelry installations that seem to emerge from the structure itself, blending traditional grandeur with a modern product showcase. An engaging piece that masterfully blends storytelling and design with a clear nod to Swarovski’s evolving brand identity.
