FOOH Impact Score:
Impressive
Learn moreLearnings
- Make the first frame count - putting products front and centre keeps the message clear
- Human interaction is everything - clever use of talent makes the FOOH feel tangible, bringing the magic to life
- Mute proof your concept - no audio needed, the image says it all
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In this Lancôme cgi video, a young woman walks along the street near the famous Manhattan Bridge when, out of nowhere, a shower of giant Lancôme Lip Balms falls from the sky in multiple sizes, with the two biggest ones standing upright in the background. The ad humorously reimagines an ordinary stroll with a computer generated imagery surprise, as the woman eagerly grabs one of the real-life sized balms mid-air, walks toward the camera, and applies it to her lips, looking satisfied with her unexpected treat. A dynamic cgi video that masterfully blends excitement and creativity with a memorable twist on beauty essentials.
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