Lenovo Astronaut and Soda Can Emerge From Screen
Astronaut Floats Above City Hall Station
This Lenovo fake out-of-home advertisement, part of the 'Operation Space Soda' campaign, transforms a New York City subway entrance at City Hall Station into a launchpad. The video features a digital astronaut appearing to float above the entrance, interacting mid-air with a rotating soda can.
The CGI display showcases the Lenovo Yoga Slim device, with the city's skyline visible behind the immersive screen. This memorable computer-generated imagery effectively turns an ordinary transit hub into an authentic product showcase.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Jimmy
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