CeraVe Shower Installation on City Street
Fogged Glass Wall Clears on Street
This CGI video features a fogged-up glass wall that slowly clears to reveal a shower installation. The word 'NEW' is faintly visible, promoting CeraVe’s oil control shampoo and conditioner.
The scene unfolds with a glass-walled shower mysteriously positioned in the middle of a city street. Warm water steams down over oversized white and green CeraVe bottles, while a passerby films the setup and a child stands beside him, intrigued.
Through insightful use of VFX, this CeraVe haircare campaign transforms a typical urban space into a fresh, relatable spectacle. It highlights CeraVe’s mission to offer dermatologist-developed solutions that cleanse and rebalance oily scalps for healthier-looking hair.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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