CeraVe Shower Installation on City Street
Outstanding
Credits
Brand: CeraVe
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In this CeraVe cgi video, a fogged-up glass wall slowly begins to clear, revealing a shower installation where the word NEW is faintly visible, promoting the brand’s oil control shampoo and conditioner. The scene unfolds as the haze dissipates to unveil a glass-walled shower mysteriously positioned in the middle of a city street; warm water steams down over oversized white and green CeraVe bottles while a passerby films the setup and a child stands beside him, intrigued. With an insightful use of VFX, this CeraVe haircare campaign cgi video transforms a typical urban space into a fresh, relatable spectacle, highlighting CeraVe’s mission to offer dermatologist-developed solutions that cleanse and rebalance oily scalps for healthier-looking hair.
