Samsung Giant Flip Phones as Newton's Cradle
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FOOH Impact Score
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Brand: Samsung
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In this Samsung FOOH ad, a massive Newton’s Cradle installation stands prominently on a city street with the Sydney Harbour Bridge set in the distance, featuring giant Galaxy Z Flip 7 phones instead of traditional spheres. The scene unfolds as one of the devices swings forward and flips open mid-air, showcasing its flexible display in motion and emphasizing the modern foldable design. With an engaging use of VFX, this Samsung foldable phone campaign transforms a familiar kinetic toy into a fresh, relatable spectacle, highlighting Samsung’s push for innovation in everyday tech experiences.
