Samsung Giant Flip Phones as Newton's Cradle

Samsung Flip Phones: A Giant Newton's Cradle

This Samsung FOOH advertisement features a massive Newton’s Cradle installation on a city street, with the Sydney Harbour Bridge visible in the distance. The traditional spheres are replaced by giant Galaxy Z Flip 7 phones.

The scene shows one of the devices swinging forward and flipping open mid-air, demonstrating its flexible display in motion and highlighting the modern foldable design. This campaign uses VFX to transform a familiar kinetic toy into a fresh, relatable spectacle, emphasising Samsung’s innovation in everyday tech experiences.

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Credits

Brand:Samsung

Metadata

Work Type: FOOH
Country:Australia
City:Sydney
Date posted:December 1, 2025
Source:Instagram