Kaufland Wrinkled Paper Smiley Reveals Fresh Fruit

Imagine a giant sketchpad in the middle of a city street drawing itself into a fruit-filled smile. That’s the engaging premise of this Kaufland fake out of home ad featuring fresh produce in an unusual transformation. The video unfolds as a hand holding a brown pen draws two parallel lines and a curved line on a white board; the ink forms as wrinkled brown paper, which begins to inflate gradually, revealing the word “richtig.” The paper continues to expand until it bursts open, unveiling two vibrant apples as eyes and a banana as the smiling mouth—turning the sketch into a fresh produce smile. Using computer generated graphics, this Kaufland fake out of home ad transforms a simple drawing board into an innovative product showcase.