FOOH Impact Score:
Solid
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In this Samsung FOOH campaign, an engaging moment unfolds as a group of friends record a video inside a train, capturing a fun atmosphere that quickly shifts as the train inexplicably begins to rotate mid-ride. The ad dramatically reimagines a routine commute with stunning CGI effects that showcase how the Galaxy Z Fold7 and Flip7 adapt to each twist and turn. A memorable sequence that masterfully blends surprise and creativity with a bold demonstration of product flexibility and design innovation.