FOOH Impact Score:
Outstanding
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Imagine a tropical resort turning into a sunscreen sanctuary. That’s the dynamic premise of this Lancôme cgi video featuring the Supra Screen Invisible Serum Sunscreen SPF 50. The video unfolds as poles lined with banners proudly show the Lancôme logo, followed by a dreamy pool scene where a floating tray carries two wine glasses and bottles of the serum sunscreen. The mood shifts to luxurious sunloungers where more sunscreen bottles rest under yellow striped umbrellas. As the camera pulls upward in an aerial view, the umbrellas gracefully open to shade the loungers. The finale features a pink plane soaring across the sky, leaving behind the message "LANCOME Supra Screen SPF 50+" in cloud script. Using engaging CGI effects, this Lancôme cgi video transforms everyday summer scenes into an captivating product showcase.