FFBB Ball Inflates at Beach Court

Imagine a deflated basketball becoming the centerpiece of a major beach event. That’s the engaging premise of this Fédération française de basket-ball mixed reality ad featuring the dramatic inflation of a molten basketball. The video unfolds as the scene opens on the sand courts of Plage Cousteau in Saint-Laurent-du-Var, France, where a lifeless basketball lies beside a ball pump under a sunlit sky; as the pump activates, the ball rapidly inflates, expanding into an oversized version, dominating the frame to highlight the arrival of the French Open 3x3 FFBB 2025. Using distinctive CGI effects, this Fédération française de basket-ball mixed reality ad transforms a tranquil beach setting into an captivating product showcase.