Lancôme Purple Cloth Revealing Billboard

Imagine a massive cloth being pulled away to reveal a stunning landmark in Paris. That’s the Distinctive premise of this Lancôme cgi ad featuring a bold showcase at Galeries Lafayette. The video unfolds as a large purple cloth is pulled away, unveiling the beautiful Galeries Lafayette in Paris, with a Lancôme billboard displayed across the building’s facade. The camera zooms in to highlight Aya Nakamura, the Global Brand Ambassador, set against bold text that reads, 'BEAUTY NEVER STOPS,' inviting Parisians to experience Lancôme throughout the summer. Using CGI effects, this Lancôme cgi ad transforms Galeries Lafayette into an Innovative product showcase.