FOOH Ad Lancôme Purple Cloth Revealing Billboard

Lancôme Purple Cloth Revealing Billboard

Large Purple Cloth Unveiling Billboard fake out of home ad of Lancôme

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FOOH Impact Score:

Impressive

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Learnings

Brighter is better - darker images stop less thumbs
FOOH > OOH - a simple reveal can bring a static KV to life, but dedicated creative will go much further

Credits

Brand: Lancôme

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Reveal & Unboxing, Billboard & Digital Screen, Cloth

Surroundings: Galeries Lafayette, Squares, Cars, City, Traffic, Buses, Buildings

Date posted: July 25, 2024

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Imagine a massive cloth being pulled away to reveal a stunning landmark in Paris. That’s the Distinctive premise of this Lancôme cgi ad featuring a bold showcase at Galeries Lafayette. The video unfolds as a large purple cloth is pulled away, unveiling the beautiful Galeries Lafayette in Paris, with a Lancôme billboard displayed across the building’s facade. The camera zooms in to highlight Aya Nakamura, the Global Brand Ambassador, set against bold text that reads, 'BEAUTY NEVER STOPS,' inviting Parisians to experience Lancôme throughout the summer. Using CGI effects, this Lancôme cgi ad transforms Galeries Lafayette into an Innovative product showcase.