FOOH Ad Lancôme Purple Cloth Revealing Billboard

Lancôme Purple Cloth Revealing Billboard

Large Purple Cloth Unveiling Billboard fake out of home ad of Lancôme

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FOOH Impact Score:

Impressive

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Learnings

Brighter is better - darker images stop less thumbs
FOOH > OOH - a simple reveal can bring a static KV to life, but dedicated creative will go much further

Credits

Brand: Lancôme

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: Paris

Effects / Animations: Reveal & Unboxing, Billboard & Digital Screen, Cloth

Surroundings: Galeries Lafayette, Squares, Cars, City, Traffic, Buses, Buildings

Date posted: July 25, 2024

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In this Lancôme vfx advertising, a large purple cloth is dramatically pulled away to reveal the beautiful Galeries Lafayette in Paris, transforming the historic facade into a striking canvas. The scene unfolds as a bold billboard of Lancôme is unveiled, featuring the elegant Aya Nakamura as the Global Brand Ambassador, and the camera smoothly zooms in on her as the words “BEAUTY NEVER STOPS” fill the frame, calling Parisians to explore Lancôme’s world of beauty all summer long. With an authentic use of VFX, this Lancôme beauty campaign vfx advertising transforms one of Paris’s most recognizable landmarks into a fresh, relatable spectacle, highlighting Lancôme’s commitment to making luxury beauty more present and engaging in everyday life.