Lancôme Purple Cloth Revealing Billboard
Lancôme Billboard Reveal at Galeries Lafayette
This CGI advertising video for Lancôme features a large purple cloth dramatically pulled away to reveal the Galeries Lafayette in Paris. The historic facade is transformed into a striking canvas as a bold Lancôme billboard is unveiled.
The billboard showcases Aya Nakamura, the Global Brand Ambassador. The camera smoothly zooms in on her as the words “BEAUTY NEVER STOPS” fill the frame, inviting Parisians to explore Lancôme’s beauty offerings throughout the summer.
Through authentic VFX, this campaign transforms one of Paris’s most recognisable landmarks into a fresh, relatable spectacle, highlighting Lancôme’s commitment to integrating luxury beauty into everyday life.
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FOOH Impact ScoreImpressive
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Credits
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