Foot Locker Dioramas Inside Running Shoe
Foot Locker Salomon XT-6 CGI Ad
This CGI ad for Foot Locker features an enormous Salomon XT-6 sneaker positioned in front of the Bank of England, with pedestrians passing by. A giant hand tears the shoe open, revealing two distinct dioramas inside.
One diorama depicts a miniature mountain trail with glowing greenery, while the other showcases a detailed urban street bustling with city life. The shoe is then sealed back together, displaying a tag that reads, 'SPLIT IT OPEN WHAT'S INSIDE?'
The ad uses computer-generated imagery to transform a familiar footwear moment into a fresh, relatable spectacle, highlighting the Salomon XT-6 as a blend of outdoor exploration and city functionality.
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FOOH Impact ScoreImpressive
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