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Skurf Product Multiplies on Street

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Skurf

Who we think created this: PHYSIXE

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Metadata

Brand Industry: Retail & Consumer Goods

Country: Unknown

City: Unknown

Effects / Animations: Human Interaction, Large Objects, Rigid-Body, Complex Motion

Surrounding: City

Date posted: August 19, 2025

Source: Instagram

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In this Skruf mixed reality ad, a Skruf Superwhite Crystal Fresh Extra Strong tin is seen lying still on the pavement before a hand presses it, triggering a captivating transformation as the product rapidly grows and duplicates, spreading over the road. The ad creatively reimagines a city street as a living canvas for the refreshing intensity of Skruf, positioning the pouch as a bold expression of urban cool. A dynamic execution that masterfully blends creativity with a memorable twist on nicotine pouches.

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