FOOH Impact Score:
Solid
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In this Skruf mixed reality ad, a Skruf Superwhite Crystal Fresh Extra Strong tin is seen lying still on the pavement before a hand presses it, triggering a captivating transformation as the product rapidly grows and duplicates, spreading over the road. The ad creatively reimagines a city street as a living canvas for the refreshing intensity of Skruf, positioning the pouch as a bold expression of urban cool. A dynamic execution that masterfully blends creativity with a memorable twist on nicotine pouches.