FOOH Impact Score:
Solid
Learn moreIn this Pull&Bear fake out of home ad, a row of giant green Pull&Bear gift cards is carefully lined up on the rooftop of the iconic Bradbury Building in Los Angeles, forming a long domino chain. The scene unfolds as the first card falls, setting off a satisfying chain reaction that continues down the street, toppling one card after another until the final piece crashes into a carefully stacked card structure in the middle of the street, sending a cascade of cards scattering in every direction. With an Engaging use of VFX, this Pull&Bear fake out of home ad transforms an ordinary cityscape into a striking visual showcase, highlighting Pull&Bear’s gift cards as a great option for the upcoming holiday season.
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