Foot Locker Shoe Changes Color on Street

Foot Locker: Dynamic Shoe Colour Change

This fake out-of-home ad for Foot Locker begins with an aerial shot zooming in on a man unlocking his phone with a PIN. An oversized Nike Shox TL sneaker then crashes down from the sky, astonishing two nearby passersby.

As the man swipes his phone, the shoe instantly changes colour. The scene then swiftly zooms back out, leaving a memorable impression. This VFX enhancement showcases the Nike Shox TL’s bold presence, available at Foot Locker.

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FOOH Impact ScoreImpressive
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