FOOH Impact Score:
Solid
Learn moreIn this Pull&Bear fake out of home ad, a tugboat pulls an enormous silver Pull&Bear bag across the East River in New York City. The ad humorously reimagines a Titanic reference, playfully suggesting that Jack would have had plenty of space inside the oversized bag. A creative fake out of home ad that masterfully blends humor and creativity with an innovative twist on handbag promotion.
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