Cartier Panther Tail and Paws Peek at Stores

In this Cartier FOOH campaign, elegant storefronts in global capitals set the stage as a mysterious cat’s tail flicks playfully through Cartier windows and doors from Paris and London to New York, Dubai, Shanghai, and Tokyo, suggesting a hidden yet majestic presence inside. The scene unfolds as each boutique subtly reveals parts of a massive feline, teasing a larger-than-life panther that seems to live within the heart of each iconic location, brought to life to promote the Panthère de Cartier collection. With a clear use of augmented reality, this Cartier campaign transforms everyday urban storefronts into a distinctive visual experience, highlighting Cartier’s creative spirit and global luxury identity.