FOOH Impact Score:
Impressive
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Imagine a supermarket shrinking into your pocket. That’s the surprising premise of this Albert Heijn fake ooh ad featuring a magical transformation of their storefront into a collectible mini world. The video unfolds as a hand holding a remote control is pointed at the Albert Heijn building; with a click, the facade folds like cardboard, shrinking into a small-scale model of the store. The tiny structure is opened to reveal neat rows of miniature products, which are then scanned one by one using the same remote. Using computer generated imagery, this Albert Heijn fake ooh ad transforms a familiar retail location into an engaging product showcase.