Zappos Yellow Paper Bag Reveals Footwear

In this Zappos FOOH campaign, a bright yellow Zappos paper bag rests along Kent Avenue in Brooklyn, leaned casually against the recognizable facade of The Kent House as city sounds hum in the background. The scene unfolds as the bag slowly opens, revealing a rotating display of colossal, detailed footwear in various styles—ranging from sneakers to boots—towering over passersby and catching the attention of curious onlookers. With a clear use of computer generated graphics, this Zappos pop-up store promotion transforms an everyday city block into an immersive product showcase, highlighting Zappos’ goal of bringing its online shopping experience to life during the special Brooklyn event happening September 26–28, 2025.