Zappos Yellow Paper Bag Reveals Footwear
Colossal Footwear Towers Over Kent Avenue
This Zappos FOOH campaign features a bright yellow Zappos paper bag positioned on Kent Avenue in Brooklyn, leaning against The Kent House facade. City sounds provide a natural backdrop to the scene.
The bag slowly opens to reveal a rotating display of colossal, detailed footwear, including sneakers and boots. These towering items capture the attention of passersby and curious onlookers.
Utilising computer-generated graphics, this Zappos pop-up store promotion transforms a city block into an immersive product showcase. It highlights Zappos' aim to bring its online shopping experience to life during a special Brooklyn event scheduled for September 26–28, 2025.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Ralph Lauren Giant Model Sitting on Rooftop
Adidas Shoe Jumps Off at Shopping Center
Stuart Weitzman Sandal Floral Shower in NYC
Snitch Helicopter Drops Logo on the Street
Victoria Beckham Bags Landing in Central Park
Staff PickJacquemus Bag Covered in Snow on the Roof
Kulani Kinis Raining Bikinis in Resort
Day Five
My Jewellery Golden Carpet Rollout at Alkmaar
Printemps Steam Train Driving Through Buildings
Printemps Giant Birthday Cake Emerges From Building
Pull&Bear Giant Blue Model at a Store
Schullin Wien Watches and Gems Scattered on Street
The Guardians of Social Media