Dove Tennis Ball Turns into Deodorant Bottles
Dove Tennis Ball Deodorant Transformation
This Dove FOOH ad reimagines the USTA Billie Jean King National Tennis Center as the setting for a unique product reveal. The video features a textured tennis ball bouncing across the roof of Arthur Ashe Stadium.
As the ball journeys towards the court and bounces several times, it dynamically transforms. The tennis ball morphs into a Dove deodorant spray and stick, which then spread seamlessly across the court.
Through the use of dynamic VFX, this ad transforms the iconic tennis stadium into an innovative showcase for Dove's deodorant products.
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FOOH Impact ScoreImpressive
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Credits
Brand:
Artist:Vertex CGI
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