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Impressive
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Imagine the USTA Billie Jean King National Tennis Center needing a skincare solution. That’s the captivating premise of this Dove FOOH ad featuring a unique tennis-inspired transformation. The video unfolds as a textured tennis ball bounces across the roof of Arthur Ashe Stadium, journeys toward the court, and after several bounces, morphs into a Dove deodorant spray and stick spread seamlessly across the court. Using dynamic VFX, this Dove FOOH ad transforms the iconic tennis stadium into an innovative product showcase.
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