FOOH Impact Score:
Outstanding
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This Dove fake out of home ad begins with an auto-rickshaw walking on four robotic legs through a busy street in India as a bus with four legs passes by on the opposite side. This moment cleverly highlights the transformative power of Dove Peptide Bond Repair Hair Serum + Oil Spray as the view shifts to a local mechanic shop where two robotic arms animatedly interact with the product—one shaking the sleek bottle and the other spraying it into the air—symbolizing high-tech precision in product care. As a perfect blend of memorable storytelling and insightful product integration, the computer generated imagery enhancement is designed for promoting the damage-repair therapy of Dove’s haircare innovation.