Zonaprop Key Unlocks Billboard
Billboard Splits Open to Reveal Message
This mixed reality advertisement for Zonaprop transforms a roadside billboard into an interactive experience. The video depicts a man in a car observing a billboard where a dynamic key moves towards a keyhole.
Upon the key clicking into place, the billboard splits open to reveal the phrase: "La llave para encontrar tu lugar." This visual metaphor encourages viewers to find the key to their next home, showcasing Zonaprop's role in this discovery. The entire sequence is rendered using computer-generated graphics.
B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:Gran Berta