Zonaprop Key Unlocks Billboard

Billboard Splits Open to Reveal Message

This mixed reality advertisement for Zonaprop transforms a roadside billboard into an interactive experience. The video depicts a man in a car observing a billboard where a dynamic key moves towards a keyhole.

Upon the key clicking into place, the billboard splits open to reveal the phrase: "La llave para encontrar tu lugar." This visual metaphor encourages viewers to find the key to their next home, showcasing Zonaprop's role in this discovery. The entire sequence is rendered using computer-generated graphics.

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Credits

Brand:Zonaprop
Artist:Gran Berta

Metadata

Work Type: FOOH
Brand Industry:Home & Garden
Date posted:August 7, 2025
Source:Instagram