Sephora Truck Loaded with Cherries and Cosmetics

In this Sephora FOOH campaign, a red YSL-branded truck cruises through a bustling New York street, drawing attention as a mobile beauty showcase. The scene unfolds as the truck unexpectedly halts in the middle of the street, its back doors swing open, and a cascade of YSL beauty products bursts out, accompanied by a flood of vibrant cherries spilling onto the asphalt. With a dynamic use of computer generated graphics, this Sephora fragrance and makeup spot FOOH campaign transforms an ordinary city street into a sensory retail experience, highlighting Sephora’s mission to excite urban beauty enthusiasts with YSL’s cherry-themed collection.