FOOH Ad L'Oréal Pro Hair Oil Static Splash in Times Square

L'Oréal Pro Hair Oil Static Splash in Times Square

Hair Oil Static Splash in fake-out-of-home ad of L'Oréal Pro

View this post on Instagram

FOOH Impact Score:

Solid

Learn more

Credits

Agency / Production / VFX: Unknown

Claim Your Work

Metadata

Brand Industry: Beauty & Personal Care

Country: United States of America

Effects / Animations: Large Objects, Simple Motion, Fluid & Splash, Fluid & Splash, Billboard & Digital Screen, Human Interaction

Surroundings: Times Square, Buildings, Shops, Displays

Date posted: November 10, 2023

fooh.com is the biggest fake out of home ad library currently existing. If you are the creator of this creative L'Oréal Pro ad or you have an example you could not find in our library, contact us through the following form: Submit your work!

In this L'Oréal Pro fake out of home ad, a woman stands in Times Square, recording a video while digital billboards around her flash with ads for L'Oréal Pro. The scene unfolds as she spots a QR code on one of the screens and scans it with her phone’s camera, which directs her to an app guiding her to point her camera towards a nearby Sephora store. Once she does, she taps the start button on the app, and suddenly, her phone screen comes alive, displaying bright orange splashes from the L'Oréal Pro Metal Detox Concentrated Hair Oil, with a massive bottle of the product slowly rotating in the air. With an engaging use of augmented reality, this L'Oréal Pro ad transforms a typical city experience into a fresh, relatable spectacle, highlighting L'Oréal Pro’s innovative approach to digital engagement.