L'Oréal Pro Hair Oil Static Splash in Times Square

In this L'Oréal Pro fake out of home ad, a woman stands in Times Square, recording a video while digital billboards around her flash with ads for L'Oréal Pro. The scene unfolds as she spots a QR code on one of the screens and scans it with her phone’s camera, which directs her to an app guiding her to point her camera towards a nearby Sephora store. Once she does, she taps the start button on the app, and suddenly, her phone screen comes alive, displaying bright orange splashes from the L'Oréal Pro Metal Detox Concentrated Hair Oil, with a massive bottle of the product slowly rotating in the air. With an engaging use of augmented reality, this L'Oréal Pro ad transforms a typical city experience into a fresh, relatable spectacle, highlighting L'Oréal Pro’s innovative approach to digital engagement.