L'Oréal Pro Hair Oil Static Splash in Times Square

This L'Oréal Pro fake out-of-home ad features a woman in Times Square, recording a video amidst digital billboards displaying L'Oréal Pro advertisements. She scans a QR code on one screen, which directs her to an app. The app then guides her to point her camera towards a nearby Sephora store.

Upon tapping the start button in the app, her phone screen displays bright orange splashes from the L'Oréal Pro Metal Detox Concentrated Hair Oil. Simultaneously, a massive bottle of the product slowly rotates in the air. This augmented reality experience transforms a typical city scene, showcasing L'Oréal Pro's innovative digital engagement.