FILORGA Eiffel Tower Glows Up with Serum

This FILORGA FOOH campaign begins with a woman pulling a cart that carries an enormous HYDRA-AOX[5] serum bottle across a Parisian bridge. This moment cleverly highlights the effectiveness of the product in bringing radiance and renewal as the oversized bottle slips toward the Seine but is caught just in time by a mechanical arm, which then carefully places it on a platform, extends its dropper, and dispenses a droplet at the base of the Eiffel Tower—triggering the monument to glow gradually upward, revealing a refreshed, smooth surface. As a perfect blend of captivating storytelling and innovative product integration, the computer generated graphics enhancement is designed for reinforcing the glowing power of FILORGA’s signature serum.