FILORGA Eiffel Tower Glows Up with Serum
FILORGA Serum Illuminates Eiffel Tower
This FOOH campaign for FILORGA's HYDRA-AOX[5] serum begins on a Parisian bridge, where a woman pulls a cart carrying an enormous bottle of the product. The oversized bottle slips towards the Seine but is caught by a mechanical arm.
The arm then places the bottle on a platform, extends its dropper, and dispenses a droplet at the base of the Eiffel Tower. This action triggers the monument to glow gradually upward, revealing a refreshed, smooth surface.
The computer-generated graphics enhancement aims to reinforce the glowing power of FILORGA’s signature serum through captivating storytelling and innovative product integration.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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