La Roche-Posay Serum Polishes the Pavement
La Roche-Posay Serum Polishes Parisian Pavement
This innovative La Roche-Posay mixed reality ad features the Anthelios UVAir SPF50+ in a historic quarter of Paris. The video opens on the facade of Hotel Cluny Square, where an oversized bottle of La Roche-Posay Anthelios UVAir SPF50+ floats upside down, releasing a drop of serum.
The serum transforms the ground beneath it to pure white, and delicate bubbles soon cover a Wallace fountain, an advertising column, a café table and chair, and a signboard. From this transformed ground, a giant La Roche-Posay Anthelios UVAir SPF50+ bottle, enclosed in a bubble, gently rises. Dynamic CGI effects transform the Parisian streetscape into an effective product showcase.
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FOOH Impact ScoreSolid
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Credits
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