La Roche-Posay Serum Polishes the Pavement

Imagine a historic quarter in Paris suddenly transformed by the presence of a floating skincare bottle. That’s the innovative premise of this La Roche-Posay mixed reality ad featuring the Anthelios UVAir SPF50+. The video unfolds as the scene opens on the recognizable facade of Hotel Cluny Square, where an oversized La Roche-Posay Anthelios UVAir SPF50+ bottle floats upside down in the sky, releasing a drop of serum that turns the ground beneath it pure white. A Wallace fountain, an advertising column, a café table and chair, and a signboard are soon covered in delicate bubbles. Then, from the transformed ground, a giant La Roche-Posay Anthelios UVAir SPF50+ bottle enclosed in a bubble gently rises. Using dynamic CGI effects, this La Roche-Posay mixed reality ad transforms a Parisian streetscape into an effective product showcase.