H&M Pistachio Cream Flows from Booth

This H&M Beauty FOOH ad begins with a sunny day in the city where a woman films an H&M Beauty green kiosk adorned with an oversized golden capsule on its roof. This moment cleverly highlights the brand’s ability to create immersive retail experiences as the woman circles the kiosk, capturing a lever being pulled that pours pistachio topping over an oversized ice cream cup placed on the counter; surrounding it are golden objects and rustic wooden boxes filled with lemons and fresh flowers. As a perfect blend of fun storytelling and authentic product integration, the CGI enhancement is designed for promoting the limited edition EdT, Body Perfume Mist, and hand cream.