Juicy Couture Handbags Move Out of Billboard

In this Juicy Couture FOOH campaign, an oversized JUICY COUTURE Dark Grey Annina Textured Satchel slides dramatically on a wire across a city bridge, setting the scene for a stylish transformation of handbag silhouettes. The scene unfolds as the satchel crashes through a billboard to morph into the sleek JUICY COUTURE Pink PU Zipper Closure Satchel Bag, then seamlessly shifts through another ad space into the chic JUICY COUTURE Black Embellished PU Handbag, finally turning into the versatile JUICY COUTURE Beige Textured PU Handbag with Detachable Strap, before the camera cuts to an aerial shot of Phoenix Palassio and zooms in on the vibrant Juicy Couture pop-up. With an engaging use of CGI effects, this Juicy Couture digital spot transforms billboards into dynamic fashion runways, highlighting Juicy Couture’s stylish debut at its first pop-up store in Phoenix Palassio.