Lancôme Billboard Rollout in Arc de Triomphe

In this Lancôme faux OOH ad, as cars and motorcycles drive by the roundabout, a huge billboard dramatically drops down from the iconic Arc de Triomphe in Paris, revealing the model Aya Nakamura. The scene unfolds as the bold text reads, 'BEAUTY NEVER STOPS,' inviting Parisians to come and experience the beauty of Lancôme in the city. With an Engaging use of CGI effects, this Lancôme campaign transforms the historic monument into a fresh, relatable spectacle, highlighting Lancôme’s bold approach to beauty in urban spaces.