Lancôme Billboard Rollout in Arc de Triomphe
Lancôme Billboard Takes Over Arc de Triomphe
This faux out-of-home (FOOH) CGI advertisement for Lancôme features a dramatic reveal at the Arc de Triomphe in Paris. As traffic circles the monument, a large billboard descends, showcasing model Aya Nakamura.
The ad displays the text 'BEAUTY NEVER STOPS,' inviting Parisians to engage with Lancôme's presence in the city. This CGI campaign transforms the historic landmark into a contemporary spectacle, highlighting Lancôme's bold approach to beauty in urban environments.
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FOOH Impact ScoreSolid
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