FOOH Impact Score:
Solid
Learn moreLearnings
- FOOH > OOH - a simple reveal can bring a static KV to life, but dedicated creative will go much further
- No people, no potential - without a person or face to follow, its harder for viewers to engage
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In this Lancôme faux OOH ad, as cars and motorcycles drive by the roundabout, a huge billboard dramatically drops down from the iconic Arc de Triomphe in Paris, revealing the model Aya Nakamura. The scene unfolds as the bold text reads, 'BEAUTY NEVER STOPS,' inviting Parisians to come and experience the beauty of Lancôme in the city. With an Engaging use of CGI effects, this Lancôme campaign transforms the historic monument into a fresh, relatable spectacle, highlighting Lancôme’s bold approach to beauty in urban spaces.
Lancôme
L'Oréal Paris
Prada Beauty +
Galeries Lafayette
BOSS
L'Oréal Paris
L'Oréal Paris
L’Oréal Groupe
Eudora