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Chaumet Honeycomb Travels From Paris To Barcelona

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FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Chaumet

Agency / Production / VFX: Unknown

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Metadata

Brand Industry: Fashion & Apparel

Countries: France, Spain

Cities: Paris, Barcelona

Effects / Animations: Simple Motion, Morphing & Transformation

Surroundings: 12 Palace Vendome, Passeig De Gràcia

Date posted: September 25, 2025

Source: Instagram

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This Chaumet faux ooh ad begins with animated honeycombs emerging and moving in synchronized motion from the iconic Chaumet jewelry house in Place Vendôme, Paris. This moment cleverly highlights the brand's elegance and heritage as the honeycombs spread across streets and cityscapes, accompanied by the on-screen text 'From Paris 12 Vendôme,' then transitioning through aerial shots that gradually lead viewers to 'To Barcelona,' showcasing landmarks like Park Güell and illuminating the city’s vibrant identity before arriving at a glowing new Chaumet storefront. As a perfect blend of engaging storytelling and innovative product integration, the augmented reality enhancement is designed for promoting Chaumet’s new store opening in Barcelona.

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