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Jeff de Bruges Giant Chocolate Box Opens in Store Lot

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FOOH Impact Score

Solid

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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Jeff de Bruges

VFX: Irfane3d

Metadata

Brand Industry: Food, Beverage & Tobacco

Country: France

City: Unknown

Effects / Animations: Large Objects, Reveal & Unboxing, Swarm & Particles, Rigid-Body, Character Animation

Surroundings: Storefront, Parking Lot

Date posted: September 22, 2025

Source: Instagram

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Imagine a shopping center parking lot being transformed into a chocolate wonderland. That’s the captivating premise of this Jeff de Bruges FOOH campaign featuring elegant chocolate gift boxes. The video unfolds as the scene opens with a woman standing beside a giant chocolate box; as the oversized lid rises, pink petals drift away to unveil an array of large, decadent chocolates. She captures the moment on her phone just as a chocolate-shaped terrier emerges and trots through the parking area, while the text 'Jeff de Bruges CHOCOLATIER CACAOCULTEUR' appears. The scene seamlessly transitions into a swirling zoom into another chocolate box revealing more carefully curated confections, ending with the message 'L’Émotion, à partager sans modération.' Using engaging VFX, this Jeff de Bruges FOOH campaign transforms a retail parking space into an immersive product showcase.

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