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Secrets de l'Orient Giant Products on Beach

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FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: Secrets de l'Orient

VFX: Irfane3d

Metadata

Brand Industry: Beauty & Personal Care

Country: France

City: La Réunion

Effects / Animations: Large Objects, Growth, Reveal & Unboxing, Floating & Flying Objects

Surrounding: Beach

Date posted: August 9, 2025

Source: Instagram

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This Secrets de l'Orient FOOH ad begins with a picturesque view of La Réunion’s beach, where enormous versions of products from the brand’s Amber Flower Range rest gently on the shore. This moment cleverly highlights the element of surprise and sensory allure as Lucie Ignace, dressed in all white and scrolling through her phone, curiously walks along the beach until a large cream-colored box adorned with the Secrets de l'Orient logo descends in front of her, suspended by two orange heart-shaped balloons. The balloons lift the lid to unveil oversized, lustrous products, prompting Lucie to remove her sunglasses and take a photo while delicate yellow flowers and lush green leaves bloom along the box’s edges. As a perfect blend of dynamic storytelling and distinctive product integration, the CGI effects enhancement is designed for showcasing the freshness and beauty of the new Amber Flower Range.

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