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Skala Cosméticos Fruits Burst Out of Jar

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FOOH Impact Score

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Credits

Brand: Skala Cosméticos

Agency: metaKosmos

Production Company: metaKosmos

VFX: metaKosmos

Sound: metaKosmos

Metadata

Brand Industry: Beauty & Personal Care

Country: Brazil

City: Unknown

Effects / Animations: Floating & Flying Objects, Swarm & Particles, Human Interaction

Surrounding: Bathroom

Date posted: September 5, 2024

Source: Instagram

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In this Skala Cosméticos CGI campaign, the scene opens with a close-up shot of a white jar with a green lid, partially visible at the bottom of the frame as a woman’s hand moves in to twist it open. The ad humorously reimagines a burst of fresh fruits — including watermelon, grapes, and orange — erupting from the jar with an explosion of color, with the product serving as a vibrant introduction to what’s to come. A creative that masterfully blends humor and creativity with a memorable twist on product anticipation and brand buzz leading up to the Beauty Fair.

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