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Drogaria Ultra Popular Helicopters Announce Grand Reopening

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FOOH Impact Score

Solid

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Credits

Brand: Drogaria Ultra Popular

Agency: metaKosmos

Production Company: metaKosmos

VFX: metaKosmos

Sound: metaKosmos

Metadata

Brand Industry: Retail & Consumer Goods

Country: Brazil

City: Primavera do Leste

Effects / Animations: Large Objects, Floating & Flying Objects

Surroundings: CrediSis Primacredi Building, Cars, City, Sky

Date posted: December 19, 2024

Source: Instagram

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Imagine a bustling city skyline turned into a launchpad for a retail transformation. That’s the surprising premise of this Drogaria Ultra Popular CGI campaign featuring an airborne billboard and a brand-new car. The video unfolds as the scene opens on the recognizable CrediSis Primacredi Building, with city traffic flowing as usual, before panning right to reveal two helicopters — one lifting a massive sign that declares 'Uma nova Ultra para você!' alongside the date 21/12, and another carrying a pristine white car through the sky. The camera tracks their flight as they ascend and disappear into the horizon, transitioning to animated text inviting viewers to experience the new Drogaria Ultra Popular and take part in a car giveaway for customers spending R$100.00. Using computer generated graphics, this Drogaria Ultra Popular CGI campaign transforms an ordinary shopping incentive into an innovative product showcase.

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