Boss × Aston Martin F1 Roller Coaster in London

Imagine a bustling fashion district transformed into a high-speed motorsport circuit. That’s the dynamic premise of this Boss CGI ad featuring the AMR25 Formula One car. The video unfolds as the scene opens in Oxford Circus, London, where a massive curved-loop roller coaster-style track stands in front of a historic building, adorned with the names of global cities like London, Paris, Barcelona, Düsseldorf, Dubai, Las Vegas, and Singapore—each representing a Boss flagship store. The Aston Martin Aramco Formula One car races through urban streets and spirals around the glowing loop. As it passes each illuminated city name, the letters beam to life, symbolizing Boss’s global energy and fashion leadership. Using memorable computer generated graphics, this Boss cgi ad transforms a familiar cityscape into an engaging product showcase.