Boss × Aston Martin F1 Roller Coaster in London
F1 Car Spirals Through Oxford Circus
This Boss CGI ad transforms a bustling London fashion district into a high-speed motorsport circuit. The video opens in Oxford Circus, where a massive curved-loop roller coaster-style track stands in front of a historic building. Adorned with global city names—London, Paris, Barcelona, Düsseldorf, Dubai, Las Vegas, and Singapore—each represents a Boss flagship store.
The Aston Martin Aramco Formula One car (AMR25) races through urban streets and spirals around the glowing loop. As it passes each illuminated city name, the letters beam to life, symbolising Boss’s global energy and fashion leadership. Using computer-generated graphics, this Boss CGI ad transforms a familiar cityscape into an engaging product showcase.
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FOOH Impact ScoreSolid
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Credits
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